WELCOME
[ DESIGN MANIFESTO ]
I believe that design is at its best when it unites different influences to highlight the unique qualities of each project.
My approach centres on crafting memorable user experiences and infusing every project with distinctive personality and expression.
My approach centres on crafting memorable user experiences and infusing every project with distinctive personality and expression.
[ Recent work ]
A showcase of my most recent work, highlighting innovative designs and impactful user experiences that bring ideas to life.
[ WORK EXPERIENCE ]
A glimpse into my professional journey, showcasing the roles and projects that have shaped my skills in Digital Product design, from leading teams to delivering impactful digital solutions.
Lead Digital Designer
Design Systems Lead embedded within a cross-functional digital product team, overseeing design infrastructure for two well-known cruise brands worldwide.
Senior Digital Designer
Senior designer at a full-service digital agency specialising in UX/UI, design systems, and digital projects for a diverse international client base.
Lead Creative Designer
Led creative initiatives for clients in the DIY, hospitality, and medical sectors; oversaw junior designers and implemented structured quarterly reporting and client presentation processes.
Core skills
[ Design Systems ]
Architecture, component libraries, design tokens, multi-brand/multi-platform documentation, design QAs
[ Front-End Collaboration ]
HTML, CSS, Token Studio, JavaScript interaction QA, developer handoff
[ Figma ]
Component variants, auto-layout, sharedlibraries, prototyping, token integration, development handofHTML, CSS, Token Studio, JavaScript interaction QA, developer handoff
[ Art Direction ]
Digital campaigns, ATL/BTL, brand identity, style guides, multi-channel creative execution
[ UX & Product Design ]
User research, usability testing, wireframing, LoFi–HiFi prototyping, journey mapping, WCAG accessibility
[ Adobe Creative Cloud ]
Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
[ Prototyping tools ]
Figma Make, Webflow, Framer
[ CMS & Platforms ]
Word Press, Magento, and bespoke web stacks
[ AI & LLM Prompting ]
AI-assisted design workflows, LLM prompting for ideation, research synthesis, and documentation
[ Project Management ]
Roadmap planning, stakeholder management, cross-functional coordination, budgeting, sprint facilitation