[ DESIGN MANIFESTO ]
I believe that all design elements are interconnected, and my diverse skill set strengthens my work across various projects. User experience embodies these principles, as I believe that users should benefit from outstanding experiences. In today's increasingly distracting environment, brands must have personality and expression to be memorable, and I strive to bring that energy to every project I undertake.
[ Latest Projects ]
A showcase of my most recent work, highlighting innovative designs and impactful user experiences that bring ideas to life.
[ E-COMMERCE WEBSITE ]
NanoSolutions
Pure performance down to the last particle.
[ Mobile app ]
NeoNexum
A platform connecting people through shared intellectual curiosity
[ EMAIL DESIGN SYSTEM ]
Carrier 2.0
Designed to be enjoyed, engineered to be fast.
[ design system]
GlassCase
Showcasing the best, exhibiting new ways to scale no matter the theme.
[ Work Experience ]
A glimpse into my professional journey, showcasing the roles and projects that have shaped my skills in Digital Product design, from leading teams to delivering impactful digital solutions.
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Full CV
Lead Digital Designer
[ Carnival Group UK | 2025 - until present ]

Design Systems Lead embedded within a cross-functional digital product team, overseeing design infrastructure for two well-known cruise brands worldwide.

Senior Digital Designer
[ Coda Communications | 2021 – 2025 ]

Senior designer at a full-service digital agency specialising in UX/UI, design systems, and digital projects for a diverse international client base.

Lead Creative Designer
[ ICAAL | 2019 – 2021 ]

Led creative initiatives for clients in the DIY, hospitality, and medical sectors; oversaw junior designers and implemented structured quarterly reporting and client presentation processes.

[ Specialised IN ]
Exploring design trends, Digital Product strategies, and creative inspirations to share knowledge and spark innovation.
Digital Design
Don't keep t for yourself, share it with the world.
Branding & Art Direction
Say it as loudly and boldly as you can!
Design Systems
Grow with confidence, no matter the challenge!
Let’s Create Something
AMAZING
© 2026 Radu Iulian Baba
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