The main focus of this campaign was  to launch the new BKV solution (also referred to as platform) – comprising of the hardware, software and services platform as a whole. The customer would have to go on a journey of discovery, 'Beyond' the typical solutions already present on the market which overpromise and underdeliver.

The solution for the campaign was to develop a multi-level campaign starting with a series of teasers and ending up with the main product launch. Along the way the new product branding and tone of voice were developed, along with a whole suite of digital and printed marketing materials.